Clean data. Clear answers.
Clean with built-in and custom rules, weight with RIM or cell weighting, run banner tables, flag poor open ends and organise the rest into a theme framework, all on the response set you collected. Every methodology has its own built-in report.
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Export to a stats package, verbatims sent to an outside open-end vendor.
Cleaned, weighted and checked in place, so the deck and the data always agree.
Cleaning rules
- Speeders17
- Straight-liners11
- Poor open ends8
- Duplicates0
Open-end framework
Export: CSV · SPSS · Excel banner book · PowerPoint
Illustrative screen with example figures.
Data Processing & Reporting, feature by feature.
Cleaning rules
Speeder, straight-liner, duplicate, partial, poor open-end and attention-check rules, plus custom rules. Removed completes are tracked.
Weighting
RIM and cell weighting, with trimming and diagnostics, plus derived variables.
Banner tables
Crosstabs, including pooled multi-wave crosstabs, and automated insights.
Open-end quality checks & framework
Poor-quality and gibberish open ends are flagged for review, and answers are organised into a theme framework. Other languages are translated first, and the framework can be exported.
Exports
CSV, SPSS (.sav), Excel banner book and PowerPoint deck, plus MaxDiff and CBC exports.
A report for every method
An on-screen dashboard, and a dedicated report for each methodology.
One platform, end to end.
Feasibility & Costing
A CPI, a feasibility range and a field time for every market, in seconds.
Explore →Survey Builder
33 question types, full logic, quotas and preflight checks.
Explore →Translation
Multi-language surveys inside the project, not around it.
Explore →Sample Collection
Opinion Genie plus API-integrated partners, a live quota engine and field controls.
Explore →Data quality checks
Seven fraud and quality checks on every survey link, plus account security.
Explore →Data Processing & Reporting
Cleaning, weighting, crosstabs, open-end quality checks and exports.
You are hereBrief us. We'll price it.
Share a few details and a research lead will reply within one business day with feasibility, timing and a fixed quote, or a time for a live platform demo.