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Platform · Price

Quote with confidence. In seconds.

Pick the markets, audience, targeting, sample size, LOI and incidence. Research Centric OPS returns a recommended CPI, a feasibility range and a field time for each market, plus the target universe and the share of it that is online.

Today

A bid sheet, three supplier emails, and a day of waiting.

In Research COPS

Priced in seconds: the universe, the online share, and a confidence label on every number.

Research Centric OPS / feasibility

The brief

Market
Germany
Audience
B2B Decision Makers
Incidence
35%
Interview length
15 minutes
Sample size
200
Geography
National

Recommended CPI

$15.38

CPI range $13.53 – $18.52 · Field time 5–7 days

Worst case211
Expected386
ConfidenceVery High

Target universe

  • Estimated target universe1.9M · Anchored
  • Online share (adjusted for age & type)62% · Measured
  • Assumed IR · conversion35% · 14%

Illustrative screen with example figures.

Capabilities

Feasibility & Costing, feature by feature.

44 market profiles

Each market priced and sized on its own profile. Multi-market studies get a result per market.

70 audience types

In 8 categories: B2C, B2B, Business Functions, Healthcare Professionals, Patients, Education, Government and Specialized.

90 targeting questions

Narrow the audience with targeting questions and see the effect on price and feasibility straight away.

CPI and CPI range

A recommended CPI and a range for every market, with the assumed incidence and conversion shown.

Feasibility as a range

Worst-case to expected completes, a field time in days, and a confidence band from Very Low to Very High.

Quote to study in one click

Create the study directly from the quote, so the audience you priced is the audience you screen.

Know the market before you promise

See the market before you sell it.

For every market you see the estimated target universe (the people who match the audience) and how many of them are online, adjusted for the audience's age and type. Each figure carries a label, so you know how firm it is.

MeasuredHighest confidence
AnchoredBuilt on a firm reference
IndicativeA directional estimate
Very Low → Very HighFeasibility confidence band

Geography within a market

Zones & regionsTarget part of a country.
States & provincesDown to state level.
Metros, cities & city tiersUrban or tier-based targeting.
Counties & districtsLocal-level targeting.
Postal, ZIP & PIN codesPaste a list of codes.
Quote to studyCreate the study from the quote.

70 audience types in 8 categories

B2CB2BBusiness FunctionsHealthcare ProfessionalsPatientsEducationGovernmentSpecialized
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