Build it once. Field it everywhere.
33 question types, display and skip logic, piping, loops, randomisation and quotas, with automatic preflight checks and an estimated LOI before you launch. Surveys work smoothly on phones, and grids become cards on mobile.
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A separate scripting platform, with its own login and its own library.
Built where the study lives, with preflight checks before launch.
Survey flow
- S1 · Screener
- Q1 · Category usage
- Q2 · Concept exposure
- Q3 · MaxDiff (designed sets)
- Q4 · Open end
- End · Thank you
Q3 · MaxDiff
Which of these matters most, and least, when choosing a supplier?
12 attributes · 8 sets · 4 per set
Illustrative screen with example figures.
Survey Builder, feature by feature.
33 question types
Standard, grid, advanced and content blocks, including MaxDiff, CBC conjoint, ranking, constant sum, card sorting, tree testing, first click and heatmaps.
Logic & flow
Display logic; skip to a question or page; terminate or disqualify; piping and carry-forward; loops; randomisation of pages, groups, questions, choices and rows.
Quotas
Quotas set in the survey, with quota-full handling.
Preflight before launch
Automatic validation checks, plus a preview of one question, a page or the whole survey, and an estimated LOI.
Library, templates & themes
A shared question library, survey templates and brand themes.
Mobile-friendly
Touch-friendly controls for respondents on phones; matrix questions turn into cards on small screens.
33 question types. No workarounds.
Standard · 14
- Single choice
- Multi-select
- Dropdown
- Short text
- Long text
- Number
- Phone
- Date
- Slider
- Range
- Star rating
- Likert
- NPS
Grids · 2
- Matrix (single)
- Matrix (multiple)
Advanced · 11
- Ranking
- Constant sum
- MaxDiff (single screen)
- MaxDiff (designed sets)
- CBC conjoint task
- Pair choice
- First click
- Card sorting
- Tree testing
- Heatmap click
- Text highlight
Content blocks · 5
- Heading
- Text
- Image
- Video
- Divider
Brief in. Draft out.
Available on the Sigma plan and paid for with AI credits. AI suggestions are advisory: the rule-based preflight checks decide whether a survey can publish.
AI Draft
Builds a draft survey from a brief.
AI Survey Architect
Builds a draft from a structured brief.
Questionnaire import
Upload Word, PDF or Excel. Programming notes such as ASK IF, TERMINATE, SKIP TO and RANDOMIZE become real logic.
AI edit
Describe a change, review the diff, then apply it.
AI QA review
Flags leading, double-barrelled and unbalanced questions. Advisory only: the rule-based checks decide whether a survey can publish.
One platform, end to end.
Feasibility & Costing
A CPI, a feasibility range and a field time for every market, in seconds.
Explore →Survey Builder
33 question types, full logic, quotas and preflight checks.
You are hereTranslation
Multi-language surveys inside the project, not around it.
Explore →Sample Collection
Opinion Genie plus API-integrated partners, a live quota engine and field controls.
Explore →Data quality checks
Seven fraud and quality checks on every survey link, plus account security.
Explore →Data Processing & Reporting
Cleaning, weighting, crosstabs, open-end quality checks and exports.
Explore →Brief us. We'll price it.
Share a few details and a research lead will reply within one business day with feasibility, timing and a fixed quote, or a time for a live platform demo.