Better questions, better answers.
Research leads turn your business objective into a survey that respondents finish and that produces data you can act on.
Designed around the decision you need to make
Objective mapping
We start from the decision your team must make and tie every question to it.
Tight screeners
Screeners that qualify the right people and filter out professional survey takers.
Proven question types
MaxDiff, Van Westendorp, conjoint-lite, NPS, brand funnels and concept tests.
Length discipline
We cut each survey to the shortest LOI that still answers your objectives, which protects data quality and budget.
Bias control
Neutral wording, randomised lists and balanced scales reduce order and acquiescence bias.
Analysis plan included
Each questionnaire comes with a tab plan, so the results answer the questions you asked.
From objective to sign-off.
Every project has a named project manager, sign-off points and live status updates.
Deliverables
Discovery call
Business objective, audience, hypotheses and how the results will be used.
First draft
A full questionnaire with logic notes and an LOI estimate, usually within 24 hours.
Review rounds
Two rounds of revisions with you. We flag any trade-offs between length and coverage.
Ready to program
A final, signed-off document ready for scripting, with translation notes where needed.
Asked and answered.
Can you review a questionnaire we already wrote?
Yes. A questionnaire audit is a fixed-fee service. We send back tracked changes, the reason for each one, and a revised LOI estimate.
Do you design for mobile respondents?
Always. More than half of respondents now take surveys on a phone, so we avoid large grids and long lists.
Which methodologies do you support?
U&A, brand health, concept and ad testing, pricing (Van Westendorp, Gabor-Granger), MaxDiff, segmentation and customer satisfaction.
Pairs well with.
Brief us. We'll price it.
Share a few details and a research lead will reply within one business day with feasibility, timing and a fixed quote, or a time for a live platform demo.