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For advertising & media

Prove what your creative actually did.

Pre-test ads with the right audience, measure brand lift after a campaign, and give clients independent numbers that hold up in a quarterly review.

2–4 daysTypical pre-test field time
Exposed vs controlLift study design
44Markets for global campaigns
What gets in the way

What we fix.

The problem

Creative chosen by committee

The winning concept is the one the client liked, not the one the audience responded to.

Our fix: fast monadic pre-tests that show recall, appeal and message take-out.
The problem

Media metrics aren't enough

Impressions and clicks don't prove the brand moved.

Our fix: brand-lift studies that compare exposed and control audiences.
The problem

Niche audiences

Gamers, auto intenders or parents of toddlers are hard to reach at scale.

Our fix: pre-profiled consumer segments, ready to field.
Typical projects

What advertising & media use us for

Creative & ad pre-testingBrand liftCampaign trackingAudience profilingMedia consumption studiesPost-campaign ROI
Our promiseIndependent numbers your client can take into a quarterly review.
How it works

From creative to proof in three steps.

01Within 24 hours

Design the test

A monadic pre-test or an exposed-versus-control lift design, matched to the campaign.

02Typically 2–4 days in field

Field

Ads embedded in the survey, shown to the right audience, with quality-checked completes.

03On close

Report

Recall, appeal and lift, in your client template or as a white-label report.

FAQ

Asked and answered.

Can respondents view video and display ads in the survey?

Yes. We embed video, audio, display and social mock-ups, and track view completion.

How do you build a control group?

We match control respondents to the exposed group on demographics and media habits, then compare brand metrics.

Can results go into our client presentation?

Yes. We deliver charts in your template, or as a white-label report.

Get a quote or a demo

Brief us. We'll price it.

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