Methodologies built in
24 methods. Zero blank pages.
Pricing, product and UX/CX designs come ready to field, each with a built-in report. You get a working design, not a blank questionnaire and a note to the analyst.
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Pricing · 6
- Van Westendorp PSM
- Gabor-Granger (with price-ladder preset)
- Feature Matrix
- Brand-Price Trade-Off (BPTO)
- Dynamic Pricing
- Bundle Pricing
Product · 10
- Concept Test
- A/B Test
- Recall
- Text Highlight
- Comparative
- Paired Comparison (Bradley-Terry)
- Kano
- CBC Conjoint (with market simulator)
- MaxDiff
- TURF
UX / CX · 6
- Card Sorting
- Tree Testing
- First Click
- Heatmap
- Driver Analysis
- Journey Mapping
The full catalogue of 24 is in the app; the groups above show the main designs. NPS is available as a question type in the Survey Builder. Which methodologies you get depends on your plan. Compare plans →
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